![]() ![]() “Blue Diamond is selling products that are branded as almond milk and leading people to believe that the products are made primarily from almonds when the products only contain 2% of almonds.” The phrase ‘Made from real almonds’ coupled with multiple pictures of almonds on the packaging also reinforces the notion that Almond Breeze is mostly made from almonds, says the lawsuit, again echoing the arguments made by POM Wonderful. ”īD is ‘leading people to believe that the products are made primarily from almonds’ However, it notes that “ upon an extensive review of the recipes for almond milk on the internet, the vast majority of the recipes call for one part almond and three or four parts water, amounting to 25-33% of almonds. ![]() The Blue Diamond lawsuit does not state the exact percentage of almonds a reasonable consumer would expect to see in a commercial almond milk product. The case has echoes of the high profile POM v Coke lawsuit (which ended up in the Supreme Court) in which POM Wonderful accused Coca-Cola of misleading shoppers by marketing a beverage comprised almost entirely of apple and grape juice as a ‘Pomegranate Blueberry flavored blend of 5 juices’ (the juice contained just 0.3% pomegranate juice and 0.2% blueberry juice). In the amended false advertising lawsuit*, filed in New York on July 14, plaintiffs Tracy Albert and Dimitrios Malaxianis argue that Blue Diamond falsely portrays its best-selling Almond Breeze almond milk as being made primarily from almonds, when - they allege - it contains only 2% almonds and is mostly made from water, sugar, carrageenan and sunflower lecithin. Emulsifiers, stabilizers, hydrocolloids.Chocolate and confectionery ingredients.Carbohydrates and fibers (sugar, starches).Plant-based, alt proteins, precision fermentation.
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